Promotion and Site Visits to a Web Portal with a Focus on Health and Inclusion (D+Informação) for Persons with Disabilities, Family Members and Professionals

On the two launch days, the D+Informação portal received 1,204 visits (average of 602 visits/day) and 969 new users in this period. There were visits originating from 13 countries, with no reports of server failure, supporting an average of 602 visits. The portal continued to be updated and promoted on social media during a period of one month, enhancing the number of visits, with 3296 users and 4525 visits recorded by the end of the first month. The average session duration was two minutes and 36 seconds, with a bounce rate of 60.09%. The data referring to the 30 days after the launch of the portal was considered for analysis of the results. Visits to the Portal came from the various media used as a means of promotion, as shown in Figure. Of the 3296 users, it was possible to identify the age and gender of 44.93% (n=1481). The age of the internet users who accessed the Portal page during the promotion period varied from 18 to 65 years, as shown in Figure, with a mean age of 33 years (SD=13.15). Female users predominated, with 76.64% of users (n=1135), with males representing 23.36% of users (n=346). The cell phone was the most used device to access the D+Informação pages, followed by computer and tablet.